How Technology Can Help You Humanize Your Business

Technology can help an unhappy and unhealthy team work smarter leading to a more humane workplace culture.

Similarly, the right tools can make it easier and more enjoyable for ideal customers to find you, give you their money, and access your products and services.

Luckily, many of the tools that help with operations and customer service are two sides of the same coin and when set up correctly work together very well. 

Modernizing Your Operations with the Right Tech Tools

Efficient operations are the backbone of a scalable brand. When you reduce the manual workload and eliminate bottlenecks, your team has more time to focus on what truly matters:

• creativity,

• problem-solving,

• customer relationships.

By implementing the right technology, you can reduce the manual workload and eliminate bottlenecks. This frees up valuable time and mental space that can be reinvested in strategic growth. 

Enhancing Customer Experience with the Right Tech Tools

Customer loyalty will make or break a business. Modern customers want convenience, ease, and speed. By adopting the right technology, you can create an enjoyable customer journey that makes customers feel seen, heard, and valued. The result of delivering this frictionless experience is brand loyalty. 

Overcoming Tech Challenges 

Even for the tech savviest among us, researching, setting up and managing the right software stack can be a time consuming and sometimes daunting process. And for those of us who self identify as tech illiterate or technophobes, it can feel downright oppressive. 

Online Business Managers

That’s why we recommend meeting with an Online Business Manager who can help you map out both your customer acquisition channels and your internal operational systems to determine the best tools for your unique needs.

From there you can begin to implement the recommendations. 

Tech-Savvy Virtual Assistants

It’s entirely possible for an internal team member to research, set up, and manage these new tech tools. But what happens if you’re a one-person operation, or if your team doesn’t have the technical skill set?

Maybe you simply don’t want your current staff taking on more responsibilities or becoming distracted.

This is where a tech-savvy Virtual Assistant comes in. A Tech VA can handle tech setup and on-going management.

Ideas of How a Virtual Assistant Can Help

Here are some concrete examples of how the right tech stack and the right Tech VA can help you humanize your business! Keep in mind a VA can both build a new system before handing it over to your team or build a system to take things off your team’s plate. 

Operational Efficiency Examples:

• Inbox Management System: Sorting and prioritizing emails to ensure key communications are handled quickly and are equally findable when necessary. 

• Calendar and schedule management: Organizing appointments, meetings, and tasks to avoid overlap and back and forth.

• Data entry and project management: Keeping track of timelines, assigning tasks, and maintaining clear communication.

Customer Experience Examples:

• Customer service support: Responding to inquiries, managing online chat, and ensuring timely, thoughtful responses.

• Automated appointment scheduling: Setting up tools that allow customers to easily book time with you (free and paid) making the process seamless.

• Online payment processing: Ensuring payment systems are secure, easy to use, and fast—creating a frictionless transaction process.

• Managing feedback loops: Gathering, organizing, and responding to customer feedback to ensure you’re continuously improving your service.

Bonus Brand Building Applications:

After all this talk about operations and customer service as forms of brand building, let’s not forget that a VA can also help with on the nose brand building tasks, aka brand marketing tasks!

For Example:

• Social media management: Scheduling approved content, engaging with followers, and conducting outreach.

• Email marketing campaigns: Creating, scheduling, and tracking email campaigns to nurture leads and reengage existing customers. 

• Outreach: List building and outreach to potential customers, referral partners, podcast hosts, etc. 

• Content management: Installing and scheduling blog posts and posting announcements

ultimately…

Technology doesn’t have to be intimidating or impersonal, rather with the right tools and the right team you can use technology to humanize your business from the inside out. Consulting with an Online Business Manager and then passing the recommendations along to a Tech VA can help you modernize your operations, elevate your customer journey, and build a stronger brand without losing the human touch. Especially, if that Online Business Manager works closely with leadership (like a Chief Brand Officer) to understand the brand’s hallmarks.

If your gut is telling you that your brand needs to streamline processes or enhance the customer experience, but you’ve been putting it off because the process of introducing new technology feels daunting or edgy, let’s chat.

At Humaniz Collective, we specialize in getting your brand the tools and support people it needs to grow up healthy and strong, make good life choices, and attract the right people into its orbit. Let’s take your brand to the next level, schedule a consultation today to get started.