Growing A LinkedIn Network And Establishing a Reputation As A Thought Leader For a Criminal Defense Attorney (A Case Study)
Client Overview
This client, a highly respected Criminal Defense Attorney, sought to strengthen his personal brand and position himself as a thought leader. We partnered with a colleague managing his content strategy to help implement a targeted outreach and content distribution plan.
The Challenge
The client’s LinkedIn network was relatively small and he had no experience using social media to produce and promote his articles.
Team
The Solution
Network Expansion: We increased the client’s LinkedIn network from 191 to over 400 (and counting) connections in just two months through an on-going direct outreach campaign that engaged his offline contacts and invited them to follow his new LinkedIn newsletter.
Identity Development: We created a sophisticated visual style to ensure the quality and consistency of the clients articles was elevating vs undermining his exceptional articles. Applied this visual brand to his LinkedIn profile, the newsletter, and all articles.
Thought Leadership: We set up a monthly newsletter, which gained 131 followers and reached into his 3rd degree network the first month. Additionally, the articles drove significant engagement.
Systemized Engagement: We created an system that can be activated to manage his LinkedIn messages when he has to step away to be in court for extended periods of time, allowing a VA to send responses and collect comments for the client to respond to in bulk.
The Value
Through our strategic outreach and content distribution plan, the client’s LinkedIn presence expanded significantly, allowing him to build and nurture valuable professional relationships online. The system we implemented ensured that he could maintain engagement even during periods when he couldn’t be as active online. The client expressed high satisfaction, noting that this was one of the best things he had ever decided to do.
