4 Red Flags to Avoid When Hiring a Virtual Assistant for Brand Building work

Choosing the wrong VA could actually create more work. Here are 4 red flags to avoid when hiring a VA:

No. 1 Lack of experience with essential tools

If a VA isn’t proficient with the tools your business runs on, they might not be a good fit. Ask them about the tools they've used and how they approach learning new tools.

It’s also important to know if they have experience across multiple tools in a similar category. For instance, if they’ve used Asana and ClickUp but your business uses Trello, they could provide insight on how ClickUp could improve your systems. 

No. 2 No clear communication process

If a VA or agency isn’t upfront about how they communicate with clients, this could lead to missed deadlines and confusion. Inquire about how they handle communication during a crisis or when timelines shift. Understand the devices they are using and their access to power and internet. All of these questions will help you make sure your VA has a reliable method for handling urgent situations. If communication is poor during the hiring process, expect it to continue once work starts.

No. 3 Overpromising without evidence

Beware of agencies that promise too much without giving concrete examples of what they can realistically achieve. 

Always ask for case studies or testimonials from previous clients. A VA who is confident in their work will have a portfolio or references that can back up their claims. This helps you separate genuine expertise from puffed up sales pitches. If something sounds too good to be true, it probably is.

No. 4 No understanding of your brand

A VA needs to understand your brand’s values, voice, and visual guidelines. The best VAs will take time to ask you about your brand’s unique culture and positioning before they start working. If a VA is solely focused on task execution without asking how to align their efforts with your long-term brand goals, they may not be the right fit. While it’s your job to train them on the details, asking how they familiarize themselves with a client’s brand is telling. If they don’t see the connection between their work and the nuances of your brand, consider this a red flag.

Final thoughts…

Finding a Virtual Assistant who not only has the tech skills but also understands the unique needs of your brand is essential to a successful working relationship. Avoiding these common red flags can save you from potential headaches and ensure that your VA supports your growth as intended.

At Humaniz Collective, we don’t just match you with any VA—we work with you to gain a deep understanding of your business and brand before developing a plan for how you can make the most of a VA. Then we can being to oversee the process, making sure your VA delivers quality work that aligns with your long-term goals. Let us help you find the right tasks and the right person, so you can start delegating and growing your brand with confidence. If it’s time to get serious about humanizing your brand, let’s chat! Schedule your free consultation today.