• c·x· mind·ed

    [si-ɛks][ˈmaɪndəd]

    (adjective)

    1. inclined to think first and foremost about customer experience;

    2. focused on the way human beings think about, feel, are treated by, and interact with your business at every stage of the customer journey;

    3. obsessed with improving customer experience by reducing friction and increasing ease.

  • tech-sav·vy

    [tɛk][ˈsævi]

    (adjective)

    1. well-informed about and proficient in the use of modern technology

    2. the perfect resource for any self-proclaimed technophobic business owner.

    3. a person who can help you navigate the world of websites, eCommerce, and Saas to streamline your business operation and optimize you customer experience.

  • small busi·ness cham·pi·on·ing

    [smɔːl ˈbɪznɪs ˈʧæmpiənɪŋ]

    (adjective)

    1. supporting the success of small business owners;

    2. advocating the importance of small businesses like yours to our communities and society at large.

humanizing businesses

from the inside out!

  • soul· ful brand de· sign

    [ˈsoʊlfəl][brænd][dɪˈzaɪn]

    (noun)

    1. a suite of copywriting and design services;

    2. create a variety of evergreen brand assets such as a website, business cards, merch and other marketing materials you can use to consistently and powerfully breathe life into your brand;

    3. the tools you need to humanize your business.

    “The truth is you don't need a brand. You already have a brand, because a brand is not a logo, its the soul of a business. We can’t create your brand, but we can help you channel it into a soulful brand design; guidelines you can use to evoke the right thoughts and feelings in the right people.” ~ Charlie Birch, Creative Director

  • art·ful brand stew·ard·ship

    /’ärtf(ə)l/ [brand] /’stooərd,SHip/

    noun

    1. a suite of coaching and consulting services that provide sophisticated supervision of a brand to ensure it maintains its integrity;

    2. support and quality control for you and your brand during launch and for on-going omnichannel marketing (ie. social media marketing, paid ad campaigns, sponsorship);

    3. the skills you need to humanize your business.

    “A brand is like a child. Creating it is the fun sexy part. Bringing it to life is harder, it’s intimate and requires discipline. Think of artful brand stewardship as parenting for your brand. Done well it ensures your brand grows up healthy and strong and has the skills it needs to navigate the world.” ~ Charlie Birch, Creative Director

Now Accepting Clients for Spring 2025

Now Accepting Clients for Spring 2025

hu·man·iz·ING BusI·ness·es

[ˈhjuməˌnaɪzɪŋ] [ˈbɪznəsəz]

verb

  1. to attribute human qualities to a business;

  2. to address customers in a way that emphasizes that person's humanity and individuality;

  3. to include or increase real-time human interaction in your business operations;

  4. to make your workplace culture and your experience running your business more humane.

“When you truly humanize your business, you can't help but humanize your customers, your team, and yourself. And in a digital-first era plagued by "press 1" phone menus and generic chatbots, your people are aching to feel seen, heard, valued, and human! If you can meet this need, you will always have customers. People taking care of people will never go out of style! “

~ Charlie Birch, Creative Director